Choose My Bicycle
ChooseMyBicycle.com wanted to steer away from its middle-of-the-road identity and cross the finish line with winning flair. We put the pedal to the metal and moved the brand forward in more ways than one. To do this, we crafted a visual language based on the arrow: signifying both motion and the online nature of the business. For extra mileage, we fueled the brand with cheeky humour adding dimension to its sporty personality. www.choosemybicycle.com
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