







Let's put a smile on that face, and while we're at it, a doughnut & dosa as well! That's the diet plan we followed while cooking up this identity. One brand, two personalities - a hip American style diner meets namma 100% Pure Veg restaurant. The branding had to cross oceans (and the glass divider) to unify the two. Maintaining a similar visual aesthetic, we changed up the brand language for the two: playful puns across the diner and colloquial anecdotes across the restaurant. The final dish served was a melting pot of the two cultures. Thank you & Vanakkam!