Hi, we are Riba and Simran, an eccentric pair of design junkies. We're graphic designers, artists, bad karaoke singers, serial shopaholics and best friends. We're hooked on all things Adobe. Concocting unique, special designs to match your needs gives us a happy high! We love being art nerds. We love tackling challenges. We love seeing the "this is it" expression. Now that you've heard our story, we'd love an opportunity to help tell yours!

ASM Cafe | Bakery

Let's put a smile on that face, and while we're at it, a doughnut & dosa as well! That's the diet plan we followed while cooking up this identity. One brand, two personalities - a hip American style diner meets namma 100% Pure Veg restaurant. The branding had to cross oceans (and the glass divider) to unify the two. Maintaining a similar visual aesthetic, we changed up the brand language for the two: playful puns across the diner and colloquial anecdotes across the restaurant. The final dish served was a melting pot of the two cultures. Thank you & Vanakkam!

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