







Our Lashpreneur from Qatar added simple, bold, and beautiful to her cart. And that's just what we delivered - inspired by the Kylie-esque style of in-your-face branding. Boss Babe Ameena Yashi cleverly concealed her initials within the brand name (AY pronounced eye), and so we wanted to highlight the eyelashes in the logotype. Non-fuss typography paired with a colour palette ranging from Barbiecore Pinks to Holograph Girl. No more bad AYlash days indeed!