





Classmate approached us for concepts and design for their latest line of books - ‘Pulse’ which is aimed at college going millennials. We wanted to create something fun that the hash-tagging, social media consuming, youngsters of the day could not only relate to but also engage with. We took popular cultural references like the viral ‘Shit People Say’ and #100HappyDays Challenges and turned them into little nuggets of fun and engaging content that went on the new range of books.