Overeasy Coffee, nestled in Taipei, aspired to become the next Joe and the Juice, setting a new global standard in the coffee scene. Their vision? Keep it simple, international, and clean (hold the clutter, please!). The main logo is a visual representation of the wordplay "Over Easy" (think eggs) merged seamlessly with "Coffee" (the ultimate elixir). We concocted a clever branding strategy, featuring sleek line icons placed directly over the word "Easy". The result? A steaming hot brew of ingenuity that's bound to leave an impression ☕✨.