






Nacho Average Brief! Mexican food, Madras, Millennials - all the MnMnM's we love wrapped in one delicious food truck. The challenge was to create a quirky branding that would stand out but not alienate the everyday Madrasis. To do so, we sought out an ingredient, at the heart of both Mexican & Madrasi cooking - the almighty Chilli. Then, we infused the truck with a zesty Millennial flavour and topped it off with lots of Cheese of course! The result was an identity that became the "taco" the town!