Snapchat Geofilter

If you are a teen, tween or 20+ something, chances are you know that Snapchat is the reason why the phrase #butfirstletmetakeaselfie was created. And like the ninety-eight percentile of 20 somethings in Chennai, team Pink Cheese is guilty of the “Why isn’t Chennai as cool as (insert literally any other Indian city) yaaa?” rant. So when Snapchat released it’s geo-tagging facility, and literally every other Indian city got a geofilter, the number of pout-faced, filter-less selfies in the metropolis grew. Team Pink Cheese, thus, decided to turn those frowns upside down and increase the cool quotient of our beloved Madrasapattinam. We wanted to immortalize this city’s unique blend of filter kaapi enthusiasts, hot-headed auto-wallahs and perennial “kuchi ice” weather. In other words, tell Madras’s story through Chennai’s first official Snapchat geo-filter. (Feels coming)