VAPH

Give a girl the right pair of shoes and she can conquer the world. During this branding process (and bid to save the planet) we went from “High Heel Confidential” to “Loafer Lovers”. So, when our spirited client asked us to “create a brand that you would love to splurge on”, it wasn’t that hard. A strong type mark served as a foothold to “shoe-off” the peppy illustrations we created for the brand. VAPH’s spritely 2016 collection, aptly labelled “Vagabond” gave our imagination a spring in its step. We envisaged a layout as carefree and adventurous as the footloose women it was targeted at. Breaking all the rules, the typography and beautifully styled images wanders its way into every girls wish-list.

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