"It's an art that narrates timeless tales, crafting value for generations." - Raaga & Paul Chiriankandath

From the storied lanes of the renowned "Street of Gold" in Thrissur, the millennial torchbearers of this heritage jewellery store yearned for a brand that resonates deeply without the need for words. Embracing the essence of storytelling, we recognized that these narratives, much like the jewellery itself, are treasured heirlooms passed down through time.

In crafting their identity, we devised a monogrammed logo featuring two quotation marks, symbolizing the binding of past and present into one cohesive story. These quotation marks serve as the cornerstone of our branding, cleverly weaving the tales of jewellery campaigns in a minimal yet impactful manner.