As Peek-A-Boo Patterns embarked on its journey from a whimsical kids store to a sustainable kids interior design studio, we embraced the essence of growth while cherishing the brand's beloved identity. Preserving its hallmark elements—the vibrant typography and the playful eyes—we embarked on a design transition.

Experimenting with transparency and bold primary hues, we created a brand mark that captivates with its playful charm—a true game of 'peekaboo' with the viewer's imagination. This emblem not only signifies Peek-A-Boo’s evolution but also embodies the timeless spirit of childhood wonder and creativity.