Our Lashpreneur from Qatar added "simple, bold, and beautiful" to her branding cart. And we delivered exactly that, taking cues from the bold, in-your-face style of Kylie Cosmetics. Boss Babe Ameena Yashi cleverly concealed her initials into the brand name (AY pronounced as "eye"), inspiring us to highlight the lashes within the logo. We opted for eye-catching typography and a vibrant color palette ranging from Barbiecore Pinks to Holograph Girl shades.

No more bad AYlash days indeed!