When your creative brief revolves around indulging in copious amounts of binge-worthy food and diving into 90's arcade nostalgia, work becomes play (quite literally). Enter Burgerman, Chennai's beloved burger brand, renowned for its iconic Pac-man-faced red kiosks that peppered the cityscape. Deciding it was time to level up, the brand turned to Team Pink Cheese, who were primed and ready to conquer.

After extensive "research" (read: hours spent mastering Pac-man online, albeit with mixed success), we stoked our creative fires and concocted a rare burger that's both playful and seriously tasty. But the fun didn't stop there. We went the extra mile, infusing every touch-point of the brand with arcade-inspired design elements.